(The way it works is that you have to apply it to towel-dry hair and let it activate for 4 minutes before continuing with the rest of your styling.) Yusef, celebrity hairstylist and K18 partner, told Glamour previously that “K18 does everything bond builders do, and goes a step further by also repairing polypeptide chain breaks on the y-axis. “It’s a mask that gives immediate results, and the application time calls for 4 minutes, so you’re not spending 10 minutes in the shower patiently waiting,” he says. Not only does it deliver serious results, but it’s also not a huge time commitment. This easy-to-use leave-in treatment-which launched in 2020 but gained popularity on TikTok in 2022 after landing at Sephora-is a client favorite for those dealing with dryness, dullness, and damage, says Slate. Now that you’ve got that down, keep scrolling for the best hair masks that experts say actually help (and have also achieved rave reviews…and awards from Glamour editors). “Wash your hair two times if you need to,” says Slate. Leave it on for at least 10 to 15 minutes (keeping a claw clip and a comb stashed in your shower will help if you have long or natural hair), and rinse with cold water, which will help boost shine. New York City–based hairstylist Mikel Slate also recommends lightly towel-drying hair before applying, then combing the mask through the ends to ensure an even application. How to apply hair masksĪs a general rule of thumb, use a hair mask once or twice a week to avoid drying out hair. However, others with thick hair types, like curly, coily, or natural hair, can opt for more nourishing masks-and can even partially rinse them out so they work like a leave-in conditioner. For those with fine, straight hair, go for a lightweight mask that delivers the nutrients your hair needs without weighing it down. And if your color is looking dull? Consider a toning mask your new best friend.Īs far as ingredients are concerned, “look for oils, butters, and other emollients that add moisture to the hair,” adds Bumble and Bumble hairstylist and educator Joey Gallagher. Similarly, a bond repair mask like Olaplex’s does wonders to bring heat- or color-damaged hair back to life, while a deep-conditioning treatment is key if it’s strong, bouncy curls you’re after. A mask that has conditioning oils would also help dry or frizzy hair.” “For instance, if your hair feels damaged or has split ends, opt for a mask with bond rebuilders. “Look for a mask that targets what hair is in need of most,” says Raven Hurtado, hairstylist at Maxine Salon in Chicago. Of course, certain formulas work better than others depending on your specific concerns.
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